Commercial Design Work - Toys & Garden

During my time at Toys & Garden, I worked as the primary in-house visual designer alongside the company’s lead designer. I created a wide range of commercial materials; from Amazon A+ content and photo editing to website banners, magazine layouts and sustainable branding.
Below is a curated selection of the work I produced.

Amazon A+ Content

I developed A+ modules for multiple brands, including AXI, Backyard Discovery, and Gaggle.
This involved creating visual storytelling layouts that highlight product features, unique selling points, and lifestyle imagery.

I designed both desktop and mobile versions, adapting layouts to Amazon’s requirements and brand expectations.
My work contributed directly to stronger product performance — for example, the French Gaggle listings saw noticeable sales growth after the A+ went live

What I did

  • Created full A+ layouts from scratch

  • Developed visual structure, icons, measurements, and USP blocks

  • Wrote supporting copy for multiple languages (NL/EN/FR/DE)

  • Ensured consistency across brands with very different tones

Product Photo Editing

A major part of my role was improving and standardizing product imagery.
Throughout my time at Toys and Garden I edited hundreds of photos, ranging from outdoor loungers to garden furniture, playhouses, and parasols.

  • Recoloring roof tiles and slides across 25–30+ photos per product

  • Correcting inaccurate product colors (e.g., umbrellas, furniture)

  • Removing clutter, dirt, harsh shadows, and reflections

  • Enhancing lighting, grass, sky, and overall appeal

  • Creating “missing variants” by recoloring and adjusting supplier photos

  • Preparing all photos for webshops with correct sizes and naming conventions

    • Magazine Layout Design

    I designed a full AXI Outdoor Living product magazine, intended for B2B use.
    This project required me to develop a visual identity from scratch — layout, typography, color palette, and structure — since no previous magazine existed for this brand.

     

    The magazine includes:

    • Category spreads (loungers, dining sets, parasols, etc.)

    • Edited lifestyle photos

    • Structured product information

    • Cohesive, clean layout choices

    Website Banners & Campaign Visuals

    I created numerous banners for the Toys & Garden webshop and blog. These include:

    • Holiday banners 

    • Homepage promotions

    • Brand page updates

    • Blog headers and visuals for ongoing content

    • Product launch banners featuring new collections

    Sustainability Branding

    I designed the company’s sustainability badge, used on eco-friendly products across the webshop.
    This included:

    • Researching industry standards for sustainability icons

    • Prototyping multiple logo variants and color schemes

    • Developing a soft green, minimalistic final design

    • Creating a matching graphic for the sustainability landing page

    Explore more of my work!

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    Project - Ah! Plastic Attack!