Graphic Design Projects
Here is a collection of some graphic design work I did, including posters and animations. Each project came with its own brief and set of challenges, and I enjoy finding the balance between creative freedom and working within brand guidelines.
Echte Bakkersgilde - Mother’s Day Campaign
A cohesive Mother’s Day campaign concept for “De Echte Bakker,” built around warmth, craft, and the artisanal quality of their products. Deliverables: a concept A1 poster and a social media animation
I wanted to bring the bakery to life, not just show the product, but the people behind it. The baker’s hands became the focal point, emphasizing craft over commerce. The whole campaign is built around soft pastels, a textured background, and a tone that feels loving without being cheesy. Poster and animation share the same visual language, so the concept translates easily across formats.
TuinMeubelShop - The Mega Move Sale
An A1 sidewalk poster for TuinMeubelShop’s warehouse relocation sale. The store was moving their warehouse and needed something that would grab attention on the street and drive foot traffic to the sale. I worked from their brandbook to keep the design on-brand while making it impossible to walk past.
The hierarchy does the heavy lifting here: “Everything must go” hits first from a distance, then the bold “70%” pulls you in closer. I kept everything within TuinMeubelShop’s brandbook, their colors and typography, so the poster is instantly recognizable, even for people who already know the brand. The product photos give it context and show what people can actually expect from the sale.
More to be added!
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